About kulturnews

• Values
• Communication Capabilities
• Community
• Contact

For 35 years, kulturnews has stood for authentic, value-driven cultural journalism. As Germany’s leading cultural brand, our mission is clear: to make culture visible – culture for everyone.

We communicate differently: collaboratively, credibly, and with a strong ethical compass. We engage with our readers on equal terms, fostering dialogue and connection.

To maximize visibility, kulturnews operates eight dynamic communication channels, covering a broad spectrum of cultural content: Music · Film · Literature · Art · Performing Arts · and more.

• Website (kulturnews.de)
• Newsletter (Daily cultural „Brief”ings)
• Instagram-Stories (Weekly editorial formats)
• Print Magazines (kulturnews und kulturmovies)
• Poster Campaigns (Out-of-home in high-traffic cultural districts)
• Video Campaigns (Out-of-home in creative venues)
• Podcast (The Album Club)

kulturnews is Germany’s first cultural crossover magazine. Since the launch of our crossover concept in 1990, it has become a benchmark for cultural media in Germany. For 35 years, we have curated the nation’s complete cultural offering.

Today, our community reaches over 1 million media-consumer contacts per month. Digital engagement is exceptionally strong, with high participation in interactive formats such as “My Favorite Book” and “Concert Club”, competitions, and more.

The physical and visual presence of kulturnews and kulturmovies in cultural venues (clubs, cinemas, museums, theatres), combined with out-of-home campaigns in urban and cultural districts (posters, video screens), ensures ongoing, meaningful interaction between our brand and its community.

AUDIENCE PROFILE

EDUCATION

• 74% hold a high school diploma or university degree

CulturAl ENGAGEMENT

• Music 94 %
• Film & Streaming 80 %
• Literature 80 %
• Art & Culture 79 %

AGE DISTRIBUTION

• 20–49 years: 73 %
• male: 53 %, female: 47 %

VALUES

• democratic, open, urban